Resources

Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local footprint can carve out a slice of the ad pie—even as a latecomer.

In ad tech, labels aren’t just cosmetic. They define how the market sees itself.

This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them. Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic

This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with creative being tied directly to measurable results

Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

Perplexity is opening up a pool of $42.5 million to publishers. Here's how the new revenue model that's part of the Comet Plus subscription works, according to Perplexity's head of publisher partnerships.

Despite so much use of the A-word, it's still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.

While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don't apply to them.

The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code underlying Amazon’s sprawling website.

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.