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As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.

Instagram is testing new shortcuts for Your Algorithm, making it easier for users to adjust recommendations while browsing Feed and Reels.

While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.

Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.

Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget on social channels and increase

For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.

Snapchat Planets turns your friendship ranking into a tiny social solar system, where being Mercury is elite and Neptune might sting a little.

As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.

The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.

Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.

For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.