Resources

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

OpenAI is coming for performance budgets — it just isn’t ready yet.

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

Advertisers are devoting more cash to search due to rising costs and zero-click traffic concerns.

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal

IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.

Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.

Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.

Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.