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For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. Partner insights from TikTok.

Here are the trends as we see them for AWNY 2026.

As creator marketing budgets grow, so do questions about what agencies are taking.

Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

Bharat Sharma, co-founder and COO, Affinity Global AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the

All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there's a new way to root it out?

Getting picked by the agents is the new commerce fight.

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

OpenAI's ChatGPT ads have a measurement catch-22

Amazon says its ads sell more than they get credit for. Agencies want proof.

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, budgets and measurement. To better equip organizations to turn these scattered marketing efforts into connected experiences, CMI Media Group and

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.